HomeSale/Show CatalogsFormsDonorsPast Champions

Heart of America Expo
 Call us at: 918-331-7575
2023 Junior Division Champions
Heart of America Expo ® 13350 NS 411 Rd, Delaware, OK 74027

The Southwestern Breeders Cup will be awarded to the Grand Champion Female of the show. Inscribed on the trophy are the names of the Foundation Brown Swiss Breeders. These breeders, some who are no longer with us, were instrumental in the progression of the Brown Swiss breed in the surrounding states. Each year there will be names added to the trophy. If you have suggestions, please let us know. Click on Foundation Breeders to view the booklet.
Welcome to the most unique national show you will attend anywhere! It is the only all Brown Swiss Sale & Show in the nation! The Oklahoma Brown Swiss Association is proud to host the Southwestern National Brown Swiss Show in conjunction with the Heart of America Expo and sale. This will be the 19th year to be held at the Payne County Expo Center in Stillwater OK. The competition and prizes keep growing - 129 head were exhibited in 2023!

We ask for your cooperation as we strive to make this show the most enjoyable family function you can attend. All the meals are provided for the exhibitors, guests, sponsors and crews. There are no passes to buy, no parking fees, and the first bedding for the cattle is provided free. This all happens only because of the generosity, hard work, commitment, time, effort and money donated each year!

So, plan to attend the 2024 HOA Expo, the Southwestern National Brown Swiss show and other fun-filled events October 14-20, 2024!

If you have any questions, email us at hoaexpo@yahoo.com.
Heart of America Expo October 14-20, 2024
Heart of America Expo tax status: 501 (c) (5)
ANNOUNCEMENT CHANGES (per Fairgrounds Management):
​>CAMPERS: PLEASE, PARK ON THE PAVEMENT WHERE THERE ARE HOOKUPS SOUTH OF THE BARNS OR WEST OF EXPO HALL PARKING.
​>PARKING: ALL TRUCKS AND STOCK TRAILERS, MUST BE PARKED SOUTH OF THE BLACKTOP, SOUTH OF CAMPER SPOTS​.
2023 Open Grand Champions
New 10/5: ARRIVAL TIME CHANGES: Due to the newly required 'within 7 days' milk test in Oklahoma, the arrival times have changed:
> SALE animals MUST arrive by noon on Tuesday the 15th (instead of Monday)
> SHOW cattle need to arrive by 1 pm Wednesday the 16th (instead of Tuesday)
You are welcome to bring cattle Monday and Tuesday if you prefer. Thank you for your patience and cooperation! 
If you have questions, call Trisha Cobb at 918.557.9916 or Ann Bottoms at 918.331.7575.
ENTRIES must be entered online in the Showman. App. (phone or computer) See FORMS tab for link and details.
**ATTENTION EXHIBITORS: As of 4/24, ALL (includes Okla.) lactating dairy cows require a negative Influenza A PCR test within seven (7) days prior to entry.
We will update this site and the Showman app if anything changes. Please, contact your vet or the OK State Dept. of Ag for more info.
*Reminder: The National Brown Swiss Cattle Breeders Association does not recognize Summer Heifer Calves as an All-American class. Therefore, Summer Heifer calves cannot be used in Group Classes and will not be included in Breeder and Exhibitor points. 
A Summer Heifer calf may be presented for Jr. Champion but cannot be considered for Jr. Champion Awards.