2017 Schedule of Events             2017 Heart of America Sale Catalog     2017 Heart of America SWNBSS Catalog

Tuesday, October 17                                                                                                                              
 8:00 am           Arrival of Sale Cattle

Wednesday, October 18
​ 5:00 pm           All cattle in place
 6:30 pm           Complimentary Dinner
 7:00 pm           Cut-off time for checking in all cattle
 7:30 pm           Exhibitors Meeting

Thursday, October 19
  8:00 am          Complimentary Breakfast at Expo Hall
10:00 am          Check tattoo numbers and health papers
                          Pick up Banquet Tickets
Noon                 7th Annual Chili Cook-off
                          All exhibitors and guests invited to participate
 2:00 pm           Trade and Craft vendors set up in Expo Hall
 4:00 pm           Junior's  Silent Auction Begins 
 6:00 pm           Sale Cattle preview
 7:00 pm           Pizza Dinner in Expo Hall
                         Compliments of Midwest Dairy Association
                         Junior's Silent Auction Ends
 7:30 pm           Fun Auction in Expo Hall                             
                          PLEASE bring donated items to auction.

Friday, October 20
 8:00 am           Complimentary Breakfast at Expo Hall
 9:00 am           Showmanship Clinic for Junior exhibitors
11:00 am          Heart of America Sale begins in Coliseum
                          Heart of America Expo Concession open
 6:00 pm           Show entries for sale animals close 
 6:30pm            Banquet program at Expo Hall
 7:00pm            Banquet meal provided by several donors

Saturday, October 21
 6:30 am          Complimentary "Come and Go" Breakfast at Expo Hall
 8:00 am          Junior exhibitors’ Showmanship classes
10:30 am         Southwestern National Brown Swiss Show begins
12:00 pm         Heart of America Expo Concession open
                        Trade and Craft vendors close
 1:30 pm          Fall Yearling in Milk Class begins
 5:00 pm          Trade & Craft vendors close  
 5:00 pm          Cattle will be released
Sunday, October 22           
Noon              All cattle must be out of the barns

Brown Swiss Association              Brown Swiss Sales
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SWNBSS Volunteer Committee Members 

Heidi Roulet - President
email: cdlranch@pgtc.com
479-848-3355 or 479-629-5126

Jones Smith - Vice President
email: raising5farm@gmail.com

Shirley Wright – Secretary  

Katina Watson - Digital Secretary
email: katrinawatson87@yahoo.com

Trish Cobb – Treasurer 

Ann Bottoms – Superintendent    
email: hoaexpo@yahoo.com

Darlene Lair – Awards, Shirts & Decorations
email: melbre57@yahoo.com 
918-285-1686 or 918-225-0984

Missy Husted - Head of Kitchen
Wilda Reedy - Assistant Superintendent
Jennifer Conner - Vendor Coordinator
Melanie Davis - Vendor Coordinator
Bridgette Smith - Junior Coordinator
Sandy Pope - Decorations
Abbi & Brandon MacRae - New Donations
Delaina Goforth - Website Coordinator
Ben and Tena Cobb - Members
Janel Wailes - Member
Regina Huerrea - Member
Rhonda Wright - Member

ATTENTION:  To ensure we prepare enough food, pick up your free tickets by Thursday morning. Thank You!

In 2007 a new award was created by the Heart of America Expo Committee to honor a long time Brown Swiss owner and exhibitor in the southwest area.  The Waldo Inns Memorial Trophy was created to recognize those who exemplified the ability, character, friendliness, stewardship and sportsmanship practiced by Waldo Inns.

Recipients of the award include:

2016 - Ann Bottoms
2015 - Darlene Lair
2014 - Heidi Roulet
​2013 - Mike Moyers
2012 - Mike Overstreet
2011 - Bill Allan
2010 - Clifford Nisly
2009 - Wanita Schrag
​2008 - Tena Cobb
​2007 - Trish Cobb
The Southwestern Breeders Cup will be awarded to the Grand Champion Female of the show.  Inscribed on the trophy are the names of the Foundation Brown Swiss Breeders.  These Breeders, some who are no longer with us, were instrumental in the progression of the Brown Swiss breed in the surrounding states.  Each year there will be names added to the trophy.  If you have suggestions, please let us know. Click on Foundation Breeders to view the booklet. 
Sellers:  Please, review the HOA15- Health Requirements document.